Gore & Associates Marketing System

Our Objectives Are The Following:

1. To get as many qualified buyers as possible into your home until it is sold.
2. To communicate the results of our activities on a weekly basis. 
3. To help you get the highest possible dollar value for your property with the fewest possible difficulties. 
4. To constantly seek and implement the best ways to expose your property to potential buyers.

Marketing Plan For Implementing Objectives:

• Prepare computerized comparative market analysis of your property detailing and comparing properties sold in the past year and providing current market trends and positioning your property properly in this competitive marketplace.
• Unparalleled service from the most efficient, professional and effective real estate team in San Diego!
• Consult with homeowner about property enhancements and staging to maximize value.
• Confirm all information, prepare and sign the listing contract and submit it to our Listing Manager to be directly broker loaded to a listing service.
• Deliver a copy of your listing for your approval.
• Submit copies of your listing to our sales personnel for their waiting buyers.
• Schedule office tour of your home.
• Detailed Brochures in the home professionally prepared with color photos of the property, seller features and benefits. Buyers and other agents will know by the way your home is presented that Gore & Associates feel that your home is special giving you the competitive edge and keeps your home fresh in the buyer’s minds.
• Virtual Home Tours This online tour of your home allows consumers to be able to attend a virtual open house of your home at any time. Our Virtual Tours can also be e-mailed to interested parties, agents with out of town clients, neighbors. . .your friends and family too. We like to get everyone working on the sale of your home!
• Install Keller Williams® Sign with logos representing nationwide strength and worldwide recognition. Keller Williams® is the fastest growing name is real estate in the nation, having recently surpassed Prudential Realty® in size of company. Other agents will also have peace of mind knowing that the transaction will be handled professionally and with integrity.
• Provide additional exposure through a lock box.
• ADVISE area Keller Williams® sales associates of the features and benefits of your home so they can provide information to their buyers.
• Promote your property through our national Keller Williams® network to over 60,000 agents.
• Constantly update you on any changes you might want to make in your property to make it even more marketable to the buyer.
• Contact 200 + potential buyers in your surrounding area by phone and mail.
• Call salespeople who formerly viewed our other listings and switch them to your home.
• Follow up with all sales people who have shown your property and communicate their input and buyer status.
• Gore & Associates 24-HOUR TALKING ADS (Real Estate Hotline) Buyer’s can access a detailed recorded description of your property anytime of the day or night, hassle free without talking to a realtor or having to wait for a return call. Call Capture: The caller ID feature of this system then provides Gore & Associates with a list of all the prospects that called with the prospect’s name: phone number and ads listened to. Each and every prospect is called to see if they received all the information they needed. Providing buyers information hassle-free causes more buyers to call than would call on traditional advertising. More buyers calling presents Gore & Associates' sellers with a higher possibility of selling faster and for more money.
• Arrange for regular open houses (if desired).
• Phone potential buyers with details of the listing.
• Regularly network with top selling REALTORS® across the nation in areas with transferees to San Diego to find buyers for your home.
• Showcase Banner Realtor.com Site with multiple pictures plus as opposed to the typical one picture, and poorly computer written description of the average realtor.
• Email Market new listing to all of our contacts.
• Place on 150+ websites.
• Advertise your property on our home pages at www.SanDiegoExperts.com with inside and outside pictures and tours of your home.
• Provide full-color street brochures for all interested parties to contact us for showing.
• Work closely with qualified buyers and their agents.
• Recommend changes regarding the marketing of your home to ensure a successful and rapid sale.
• Report changes in the housing market and how these changes affect the sale of your home (e.g. house prices and their financing).
• Represent You in the presentation of all purchase agreements, including those of cooperating broker.
• Negotiate the best possible price and terms to meet your needs.
• Perform all follow-throughs during the period between acceptance of purchase agreement and closing.
• Handle Situations that may arise and keep you informed on the progress of all closing procedures (e.g. mortgage, title, legal, contingency removals, and etc.).
• Ensure your proceeds check is delivered after closing.